A leading interpreting company from Israel with offices in 10 countries and continuing to increase its presence in other parts of the world. The company is led by a female CEO, and has started to develop and implement a strategy for business expansion and public relations activities in Japan.

We provided PR support for the publication of a full-length book of know-how by a well-known author in the sales industry. We provided guidance on book related public relations from writing press releases to media relations.

After a gossip magazine report on the company's management, JAYID provided extensive crisis management PR support, which included media relations, consensus building with its management and stakeholders, formulation of external announcements, crafting internal messages, creating Q&A documents, and conducting SNS analysis. As a publicly listed company with a position of responsibility, we aided the company in its efforts to address the situation by gathering case studies from other companies and feedback from both internal and external sources.

Many players active in Japanese professional baseball are actively involved in activities to solve social problems. Based on SDGs 1: Eliminate poverty and SDG 4: Provide quality education for all, which are important to JAYID, we have been providing pro bono PR support to organisations that provide assistance to such players since 2022. Through the NPO Baseball Legends Foundation, we will build media relations with players involved in child support and other activities.

Although many foreign companies are attracted by Japan's large population and economic strength, many are hesitant to enter the country due to language and business customs barriers. For such global companies, we have formed 'Boost Your Business in Japan', a team of professionals comprising lawyers, company labour specialists, real estate agents and other professionals. We are able to provide a full line of support for these companies from the moment they start thinking about expanding into Japan, right through to stable management.