More than a year ago, we were honored to be consulted by the representative of an apparel brand—a favorite among celebrities, cultural figures, and entertainers—about launching a new brand that encapsulates the essence of 'Wa', a concept deeply rooted in Japanese tradition. We have now proudly supported the launch of this new brand, a culmination of meticulous planning and anticipation. Our role included the full spectrum of communication efforts, from issuing press releases to media engagement, ensuring a successful announcement of the brand's debut.