The Future Investment Initiative (FII) PRIORITY ASIA will take place in Japan for the very first time on November 30 and December 1, 2025. JAYID has been selected as the exclusive PR partner for this landmark event, leading the strategic communications for FII’s Japan debut — from media relations and localization consultancy to press materials translation, local content development, and journalist operations onsite. Established by the Public Investment Fund (PIF) – one of the world’s most influential sovereign wealth funds managing USD 1 trillion in assets – FII is globally recognized as a platform where transformative investment decisions are made, attracting heads of state, global CEOs, and top-tier investors from around the world. As FII’s presence in Japan continues to expand, JAYID will leverage its deep relationships with local media and stakeholders to build FII’s brand and amplify its impact within the Japanese market.

JAYID took charge of planning and operating an event that gathered media and executives, hosted by Kpler, a Brussels-headquartered company. Kpler, founded in 2014, is a company dealing with maritime big data and intelligence. Since its establishment, it has rapidly expanded its business and gained attention as a unicorn company. JAYID, in collaboration with the global PR agency Eat Creative, supported the planning and operation of this event at the Belgian Embassy from a public relations standpoint. JAYID provided comprehensive support, including overall planning tailored to the event's objectives and purpose, managing the entire process up to the event day, media selection, media outreach, negotiations with the embassy, developing media kits, and directing staff schedules. On the day of the event, JAYID's representative, Nanako Akiyoshi, served as the MC, energizing the venue!

We have begun providing support to REI, Refugee Empowerment International. We started this pro bono work with the hope of supporting the strong passion and sincere activities of the founder, Jane. The support was initiated with a strong desire from our representative, Akiyoshi, who holds a master's degree in War Studies. Although the organization was founded in 1979 and has a long history, it is still not widely understood in Japan. The majority of its fundraising comes from donations from Westerners living in Japan and foreign-affiliated companies. We are increasingly realizing that wars and conflicts happening around the world are no longer "events in distant countries" for Japan. Through our PR support, JAYID will work to gain understanding and support from a diverse range of people.

JAYID provided media outreach support for the press conference of a U.S.-based company that operates a tool to streamline cumbersome purchasing, contracting, and payment procedures when companies outsource work to external firms or freelancers. This marked the company's first full-scale entry into Japan, and a press conference was held to commemorate this significant move. JAYID leveraged its Tier 1 media relations (with highly influential outlets such as Nikkei Shimbun, Nikkei Business, Toyo Keizai, and NewsPicks) for outreach, resulting in a strong turnout commitment. For B2B x Tech x Startup x Global companies, media outreach often faces challenges in gaining general recognition and service understanding. In such an environment, the success of this support was achieved by effectively communicating the service in an easily understandable manner, and by conveying the dynamism of the company's future role in Japan to the appropriate journalists.