The power of communication

for standout Public Relations

Our Activity

Event
Pro Bono
Japan-Entry
PR Development
Japan-Entry

Our Strength

Strategic Planning
The greatest strength of JAYID lies in its strategic approach. It involves carefully planning who to communicate with, what message to convey, and what to achieve through public relations. The action plan is strategically designed down to the last detail.
Media Relations
With 20 years of experience, we have established strong relationships with influential media. We connect you to leading economic newspapers, national newspapers, broadcast news programs, and well-known web news outlets.
Global Reach
Leveraging two decades of strong connections, we facilitate interactions with high-impact media platforms, including renowned economic newspapers, national publications, news broadcasts, and prominent online news sources.
Socialization of Niche Topics
We transform specialized and complex topics into engaging narratives that resonate with media and readers. Our approach to "socialization" of niche topics helps create and communicate new trends for the modern era.

Services

B2B Corporate Communications
Communicating complex B2B services and businesses clearly to the media can be challenging. We assist by defining the target audience, crafting the message, and strategically designing the action plan for purposes such as enhancing employer branding, boosting employee morale, and promoting sales. We manage everything from strategic planning to execution for B2B companies.
IPO Communications
We combine defensive and offensive public relations strategies for companies preparing to go public or that are already listed, building a continuous communication framework with society. As the number of stakeholders explodes with an IPO, the demand for high-quality information increases. We help devise strategies that not only protect corporate value but also earn stakeholder trust.
Crisis Management
In an era where information about incidents, accidents, scandals, and data leaks can spread instantly and go viral due to social media and communication advancements, it is essential to be prepared. We offer preventive crisis management communications planning, active crisis management during incidents, and post-crisis trust restoration communications based on extensive experience.
Global Communications
We support public relations for foreign companies entering Japan and Japanese companies going global. Public relations strategies differ significantly across countries. We robustly support everything from strategy development, storytelling, and public speaking to media relations and crisis management, with full bilingual support in Japanese and English.
Owner Successesion PR
During leadership transitions, such as from a founding CEO to a successor, it is crucial to maintain industry presence externally while establishing leadership internally. Leveraging our experience with numerous founder-led businesses, we facilitate seamless business transitions and leadership handovers.
Startup Communications
Startups face the challenge of conducting public relations and marketing activities without the brand recognition, brand power, or financial resources of larger corporations. We cater to startups that, despite being small, wish to pursue publicity efforts and desire support alongside their internal PR staff.
Internalization of Public Relations
Relying perpetually on external PR firms is not sustainable. We aim to internalize public relations within about a year, seriously supporting the development of in-house talent and building media relations. From recruiting and training PR members to establishing in-house information gathering and dissemination systems, we help create a strong internal PR department from scratch.

About Us

Jayid CEO Nanako Akiyoshi

Nanako Akiyoshi

Founder & CEO, JAYID / Adjunct Lecturer, Chiba University

Graduated with a Master’s degree in War Studies from King’s College London. Joined Recruit Co., Ltd. in 2007, taking charge of Public Relations and branding. At Recruit, led the establishment of the company’s PR function from scratch and held roles in corporate planning. In 2015, contributed to the launch of a HealthTech venture’s Singapore branch, relocating to Singapore on a solo assignment with a 5-year-old child. After returning to Japan, gained experience at a strategic consulting firm before founding JAYID, a strategic PR agency, in 2018.

Message from the CEO

Thank You for Your Interest in JAYID. Currently, we are receiving a diverse range of requests for "strategic public relations" work from startups to major corporations, and not just domestically but from many overseas companies as well. During my postgraduate studies in War Studies, I witnessed how countries are differentiated by public relations—at a national level—into those that are loved, those that are disliked, those that are correctly understood by the world, and those that are not. I believe that public relations is about the efforts made by nations, companies, and services to be loved by those they want to support them, to be warmly supported on both sunny and rainy days. The world has changed dramatically through the pandemic. The services people desire have changed, and value systems and behaviours have shifted globally. In such a changing world, we ponder what it means to be a beloved entity throughout the ages. Every company possesses a variety of charms, both apparent and latent. It is my desire to find, nurture, and communicate these charms, supporting the process with all my might as a professional. Personally, as a corporation/individual, I have a strong sense of urgency regarding the challenges associated with particular SDGs, specifically: 1: No Poverty 4: Quality Education 5: Gender Equality 16: Peace, Justice, and Strong Institutions I am committed to actively engaging in pro bono activities for organizations that align with these goals.

Members

Endo
Endo
Creative
Research
Media Relations
Toto
Toto
Strategy
Asia-Pasific PR
SNS Strategy
Suya
Suya
Global PR
Influencer Marketing
Digital Marketing
Nanako
Nanako
Strategy
Media Relations
Writing

Company

Name:

JAYID Inc.

Address:

Central Bldg. 2F, Kyobashi 1-1-5, Chuo, Tokyo

Biz Domain:

Supporting Corporate Public Relations and Branding Activities

Clients

・Companies Listed on the Prime Market in Japan

・Global Companies expanding into Japan

・Domestic and International Unicorn Companies

Projects

EU-Based Maritime Data Company: Belgian Embassy Event Organising
Japan-Entry
Overseas

JAYID took charge of planning and operating an event that gathered media and executives, hosted by Kpler, a Brussels-headquartered company. Kpler, founded in 2014, is a company dealing with maritime big data and intelligence. Since its establishment, it has rapidly expanded its business and gained attention as a unicorn company. JAYID, in collaboration with the global PR agency Eat Creative, supported the planning and operation of this event at the Belgian Embassy from a public relations standpoint. JAYID provided comprehensive support, including overall planning tailored to the event's objectives and purpose, managing the entire process up to the event day, media selection, media outreach, negotiations with the embassy, developing media kits, and directing staff schedules. On the day of the event, JAYID's representative, Nanako Akiyoshi, served as the MC, energizing the venue!

Pro Bono PR support for Refugee Empowerment International
Pro Bono
PR Strategy

We have begun providing support to REI, Refugee Empowerment International. We started this pro bono work with the hope of supporting the strong passion and sincere activities of the founder, Jane. The support was initiated with a strong desire from our representative, Akiyoshi, who holds a master's degree in War Studies. Although the organization was founded in 1979 and has a long history, it is still not widely understood in Japan. The majority of its fundraising comes from donations from Westerners living in Japan and foreign-affiliated companies. We are increasingly realizing that wars and conflicts happening around the world are no longer "events in distant countries" for Japan. Through our PR support, JAYID will work to gain understanding and support from a diverse range of people.

U.S.-Based Company Automating B2B Contracts & Payments: Press Conference Support
Japan-Entry
Event

JAYID provided media outreach support for the press conference of a U.S.-based company that operates a tool to streamline cumbersome purchasing, contracting, and payment procedures when companies outsource work to external firms or freelancers. This marked the company's first full-scale entry into Japan, and a press conference was held to commemorate this significant move. JAYID leveraged its Tier 1 media relations (with highly influential outlets such as Nikkei Shimbun, Nikkei Business, Toyo Keizai, and NewsPicks) for outreach, resulting in a strong turnout commitment. For B2B x Tech x Startup x Global companies, media outreach often faces challenges in gaining general recognition and service understanding. In such an environment, the success of this support was achieved by effectively communicating the service in an easily understandable manner, and by conveying the dynamism of the company's future role in Japan to the appropriate journalists.

Support for an International Symposium on Early Childhood Education
Top-tier
Brand Building

An international symposium on early childhood education is held annually around this time. This year marks the sixth year of our support, and we once again had the opportunity to assist with public relations, including script development with the speakers and managing the Q&A sessions.

Event Support for AI Service Update
Japan-Entry
Event

JAYID supported the service update event for a UK-based AI unicorn company. This update significantly enhanced the quality of AI conversations in Japanese, enabling the AI to reproduce nuances like sighs, laughter, dialects, and intonations. We provided comprehensive support for this milestone event, covering various aspects from pre-event attendee acquisition and media outreach to crafting press releases and creating engaging elements to elevate the mood of participants on the day.

Our Will

VISION

Crafting Timeless Brands with PR Power

MISSION

We rediscover corporate excellence, increasing the number of companies worldwide that are loved and respected across generations.

VALUE

Be...

Excellent

Consistently Exceeding Expectations

Diverse

Embracing Diversity in Teams

Honest

Upholding High Ethics in Every Action and Service

Passionate

Embracing and Enjoying Our Work

Our Workplace

We respect diverse working styles and values, without limiting where or when people work.

Since our founding, 56% of the companies we have supported are global enterprises.

We do not tolerate discrimination or unequal treatment based on gender, nationality, religion, age, or sexual orientation.

Contact

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