After a gossip magazine report on the company's management, JAYID provided extensive crisis management PR support, which included media relations, consensus building with its management and stakeholders, formulation of external announcements, crafting internal messages, creating Q&A documents, and conducting SNS analysis. As a publicly listed company with a position of responsibility, we aided the company in its efforts to address the situation by gathering case studies from other companies and feedback from both internal and external sources.

Many players active in Japanese professional baseball are actively involved in activities to solve social problems. Based on SDGs 1: Eliminate poverty and SDG 4: Provide quality education for all, which are important to JAYID, we have been providing pro bono PR support to organisations that provide assistance to such players since 2022. Through the NPO Baseball Legends Foundation, we will build media relations with players involved in child support and other activities.

Although many foreign companies are attracted by Japan's large population and economic strength, many are hesitant to enter the country due to language and business customs barriers. For such global companies, we have formed 'Boost Your Business in Japan', a team of professionals comprising lawyers, company labour specialists, real estate agents and other professionals. We are able to provide a full line of support for these companies from the moment they start thinking about expanding into Japan, right through to stable management.

More than a year ago, we were honored to be consulted by the representative of an apparel brand—a favorite among celebrities, cultural figures, and entertainers—about launching a new brand that encapsulates the essence of 'Wa', a concept deeply rooted in Japanese tradition. We have now proudly supported the launch of this new brand, a culmination of meticulous planning and anticipation. Our role included the full spectrum of communication efforts, from issuing press releases to media engagement, ensuring a successful announcement of the brand's debut.

We are supporting the public relations efforts of a sales outsourcing and digital transformation (DX) company that has achieved remarkable revenue growth in just two years since its founding. As the company prepares for further growth, we will be supporting them in developing a public relations strategy and managing its implementation.