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JAYID's Support for
Global Companies'
Japan Market Entry

Success in global markets doesn't always translate into success in Japan.

Japan differs from other markets not only in language but also in business customs, media environment, decision-making processes, and how trust is built. JAYID supports global companies entering and growing in Japan from a strategic communications standpoint.

The Value of PR Support for Japan Market Entry

1

Accelerating Market Entry

Japan is one of the world's largest markets, yet it remains a high-barrier market for foreign companies. Even excellent products and services don't move the market if their value isn't communicated properly. With the right message design and communications, we accelerate market understanding and the pace of business growth.
2

Earning Trust

When adopting new services or foreign companies, Japanese organizations tend to focus on "who is saying it" and "where it has been covered." Through exposure in trusted media such as Nikkei and NHK, and through awareness-building within the industry, we earn credibility in the Japanese market.
3

Strengthening Hiring

Securing top talent is essential to expanding business in Japan. However, companies that are well-known abroad are often barely recognized within Japan. Through strategic communications, we build the corporate brand and strengthen recruiting competitiveness.
4

Building Stakeholder Relationships

In Japan, relationships matter not only with customers but also with media, industry associations, partners, and government bodies. JAYID goes beyond PR activities to support communications strategies that help companies build a long-term foundation of trust in the Japanese market.

Challenges Jayid Solves

Q

We're successful abroad, but Japan isn't responding

A

Message Design Tailored to the Market

What is valued in overseas markets and what the Japanese market finds compelling are not always the same. Drawing on Japan's market environment and social interests, JAYID redefines a company's strengths for Japan and translates them into messages that resonate locally.

Q

Headquarters' messaging doesn't fit the Japanese market

A

Bridging Headquarters and the Japanese Market

Perception gaps frequently arise between the Japan office and global headquarters. JAYID explains the characteristics of the Japanese market to headquarters while optimizing the company's global strategy and intent for Japan, building communications that both sides can agree on.

Q

We don't have any media contacts

A

Earning Credible Third-Party Endorsement

In Japan, third-party endorsements carry more weight than what a company says about itself. Leveraging media networks built over more than 20 years, JAYID communicates your growth story and contribution to the market in the right form.

Q

We can't read Japan's market dynamics

A

Market Understanding and Risk Management

In Japan, statements or expressions that wouldn't be problematic elsewhere can spark major backlash. Based on the market environment and public sentiment, JAYID designs communications that both strengthen brand value and proactively prevent potential risks.

Jayid CEO Nanako Akiyoshi
We offer short-term support starting from three months.
Let's start with a 30 min online meeting.

Feel free to contact us.