Since October 2026, JAYID has been supporting a US-based AI unicorn in the customer experience (CX) space as its PR partner for its full-scale entry into the Japanese market.

Background
For fast-growing AI companies, Japan offers enormous potential, but it is also a market with its own challenges: building relationships with the media, communicating in Japanese, and bridging the different decision-making speeds of headquarters and the local team. JAYID has led PR strategy and execution from the very first stage of this market entry.

What JAYID delivers
・Planning and running a press briefing to announce the company's full-scale entry into Japan and the establishment of its Japanese entity
・Developing messaging for the Japanese market, and drafting and localizing press releases and other materials in Japanese and English
・Direct outreach to leading Japanese media, including national newspapers, business magazines, IT publications and trade media, and coordination of interviews
・Aligning PR direction and managing approval processes across the US headquarters, regional teams in APAC, and the Japan team
・Media invitations and on-site media relations for a large-scale event bringing together media and customers

Our approach
Japanese media are rarely interested in "a product that succeeded overseas." What they want to know is how a company will address the challenges facing Japanese society and industry. Rather than simply translating global messaging, JAYID rebuilds the story for the Japanese context, so that it resonates with Japanese journalists and their readers.
At the same time, we act as the bridge between headquarters, regional teams and the Japan team, keeping decisions moving across time zones and cultural differences.

Contact
From one-off projects such as Japan entity announcements, press briefings and event PR, to ongoing communications support, we work in both English and Japanese. For enquiries about PR for overseas technology companies entering Japan, please contact info@jayid.co.jp.