The Saudi Arabian international summit FII PRIORITY ASIA was held over two days on November 30 and December 1, drawing a distinguished audience from Japan and around the world. From Japan, senior political leaders participated, alongside key figures from the financial sector, including the heads, CEOs, and chairpersons of Japan’s three major megabanks. From the business community, Masayoshi Son, Chairman and CEO of SoftBank Group, also took the stage. More than 100 journalists from leading domestic and international media outlets attended the summit, which concluded to great acclaim and strong international attention. When media outreach first began, many Japanese media outlets responded candidly that they were unfamiliar with “FII.” However, through carefully structured media briefings, localized messaging tailored to the Japanese context, and clear communication of FII’s value through data-driven narratives and key thematic messages, the summit succeeded in generating significant media interest and engagement. As a result, FII PRIORITY ASIA achieved broad visibility in Japan, firmly establishing its presence as a high-level global platform connecting policy, finance, and innovation.