2026-10-01

JAYID designed the Japan market entry PR for FindingSchool, a US EdTech platform

Japan-Entry
Overseas

JAYID Inc. (Tokyo, Japan; CEO: Nanako Akiyoshi) designed the Japan market entry communications for Campus Quest, an education media channel operated by FindingSchool, a Boston-founded EdTech platform specializing in US private schools.

FindingSchool is an EdTech company covering more than 800 private schools across four countries, attracting over 1.5 million visits a year worldwide. Campus Quest combines a video series exploring 12 US East Coast boarding schools through the eyes of current students with live webinars where families speak directly with the schools. Its Japanese-language rollout began in October 2026.

JAYID's work was the design of the first moment of entry: Japanese press strategy and release distribution; a press kit built to be cited accurately by both journalists and AI search engines; creator casting grounded in original research across Japanese platforms; and compliance design under Japan's stealth marketing regulation, in force since 2023. JAYID connected an English-speaking decision-making team to a Japanese-speaking market, end to end, from research to distribution.

Even a platform with 1.5 million annual visits starts from zero recognition in the Japanese language. When a foreign company arrives in Japan, the question is not where to appear but who you are when you appear. That is where JAYID starts.

About JAYID
JAYID Inc. is a Tokyo-based strategic PR firm specializing in Japan market entry for overseas technology companies. Working across the tech sector, including SaaS, AI, and EdTech, with global companies headquartered outside Japan, including multiple unicorns, JAYID designs market entry communications end to end and bilingually: press strategy, media relations, creator casting, and compliance with Japanese advertising regulations.
Contact: https://jayid.co.jp